Empty rooms, bare walls – under these conditions, many potentials buyers struggle to envision a property as their new home. Virtual home staging – also known as 3D home staging – is an effective way to stimulate their imagination, not least because its saves time and money.
When prospective buyers click their way through the many online marketplaces, they frequently overlook properties that, ‘on paper’, would in fact be suitable for them. This is because the first thing most people look at is the pictures. And if these aren’t attention-grabbing or fail to give a pleasing impression of the property, people will swiftly move on to the next advert.
What is home staging?
Home staging involves sprucing up a property for photos and viewings. To this end, the property is furnished to make it look homely. Professional estate agents use this marketing tool to obtain good photos for property websites and the property profile, as well as for viewings.
Es hilft nicht nur, die Räume ansprechender aussehen zu lassen, sondern auch, damit Interessenten die Größenverhältnisse der Zimmer besser einschätzen können. Das erhöht oft das Interesse an einer Immobilie – wie Home-Staging-Experten aus Erfahrung wissen.
Virtual home staging
Whereas ‘analogue’ home staging involves physically furnishing a property, virtual home staging allows this process to be carried out via a PC. The first step is to take photos of the empty and clean property. Virtual furniture and other forms of décor are then added to these photos.
A professional estate agent knows what it takes to show off a property from its best side without giving a false impression. They will also take care of the virtual furnishings.
More opportunities – fewer costs and less time
In the ‘virtual world’, there are practically no limits on how to decorate a property’s interior. Different styles, furnishings and colours can be selected as desired and quickly swapped out. The walls can be given virtually any colour, though light and pleasing shades are generally recommended. Floors can be adorned with parquet, carpet or tiles, for example. The style of the interior can be selected in line with the desired target audience for the property, such as modern, classic or rustic. Virtual home staging allows you to demonstrate the inherent possibilities of your property.
If you are hoping to sell your property for a market-appropriate price in the near future, virtual home staging represents a useful marketing tool to achieve this. It not only saves time compared to ‘analogue’ home staging but is also generally cheaper.
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In this text, the generic masculine is used for better readability. Feminine and other gender identities are explicitly included to the extent necessary for the statement.
Disclaimer: This article does not constitute tax or legal advice in individual cases. Please consult a solicitor and/or accountant to clarify the circumstances of your specific case.
Photos : © virtua73/Depositphotos.com