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Checklist: Overview for a successful real estate sale

Checklist: Overview for a successful real estate sale

16. December 2025
A woman goes through the real estate sales checklist on the sofa of the property she wants to sell | Real estate sales checklist

Selling a property can be a complex task in which numerous factors need to be taken into account. Our checklist will help you to maintain an overview and take a structured approach to the sales process.

 

  1. Preparation and planning

  • Carry out a market value analysis
    Hire a real estate expert or use valuation portals to determine the current market value of your property.
  • Compile documents
    Provide all relevant documents, e.g. extract from the land register, energy performance certificate, building plans and rental agreements (if rented).
  • Check legal aspects
    Clarify legal issues such as pre-emption rights or existing encumbrances on the property.
  1. Present your property in the best possible way

  • Create attractive photos
    Have professional photos taken of your property to present it in the best light.
  • Create an appealing exposé
    A well-designed exposé with detailed descriptions and pictures attracts potential buyers.
  • Upgrade your property
    Small repairs or home staging can increase the value of your property.
  1. Start marketing

  • Define the right target group
    Think about which buyer group suits your property (families, singles, investors, etc.).
  • Use online and offline marketing
    Use real estate portals, social media and traditional advertisements to maximize your reach.
  • Hire an estate agent
    A professional estate agent can help you considerably with the marketing and sales process.
  1. Organize tours

  • Check interested parties in advance
    Filter out serious interested parties and check their creditworthiness in order to use your time effectively.
  • Be well prepared
    Answer critical questions about the property and its surroundings, e.g. infrastructure and running costs, with confidence.
  • Use witnesses
    If possible, carry out viewings in pairs. A second person can provide valuable feedback, such as whether a prospective buyer really seems suitable or whether certain aspects of the property should be better emphasized.
  1. Sales negotiations and contract conclusion

  • Have realistic price expectations
    Be flexible, but stick to a fair price.
  • Have a purchase contract drawn up
    Work with a notary to draw up a legally binding purchase contract.
  • Plan the handover date
    Clarify when and how the property will be handed over to the buyer.
  1. After the sale

  • Record the handover
    Hand over all relevant documents, such as keys and operating instructions, to the buyer. Record everything in the handover protocol.
  • Pay attention to tax aspects
    Clarify whether taxes are due on the sale proceeds (e.g. speculation tax).

With this checklist, you are well prepared for selling your property. If you need support, we are happy to assist you as experienced real estate agents.

Are you looking for support in selling your property? Please contact us! We will be happy to advise you.

 

Note

The generic masculine is used in this text to improve readability. Female and other gender identities are explicitly included where this is necessary for the statement.

 

Legal notice: This article does not constitute tax or legal advice in individual cases. Please consult a lawyer and/or tax advisor to clarify the facts of your specific individual case.

Photo: © IgorVetushko/Depositphotos.com

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